finercraft
Case Study · Concept project

From a brochure PDF to a lead-generating website

A research-led rebuild replaced a static PDF-style site with clear services, credibility and a WhatsApp enquiry path.

Precision manufacturer · PuneConcept project
Fig. 01 — The rebuilt homepage, conversion-first above the fold.

01 — The challengeWhat we were up against

A respected manufacturer had a site that read like a printed brochure — impressive capabilities hidden behind vague pages and no clear way to make an enquiry.

02 — The approachHow we built it

  1. 01Interviewed the sales team to understand how buyers actually evaluate suppliers.
  2. 02Restructured the site around capabilities, proof and a direct enquiry path.
  3. 03Rebuilt on a fast modern stack, migrating existing content and rankings carefully.
  4. 04Added a WhatsApp-first contact route to match how B2B buyers prefer to reach out.

03 — The numbersResults at launch

97
Google PageSpeed, mobile
2.4×
more enquiries
0
purchased themes used

The rebuilt site reached 97 PageSpeed on mobile and roughly 2.4× more qualified enquiries, giving the sales team warmer conversations to start from.

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Reply within one working day · Bengaluru · Mumbai · Delhi NCR · Hyderabad · Pune

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