Why it happens
Most of these creep in slowly. Nobody checks the website the way a customer does, so nobody notices.
What it costs you
Each sign is a reason for a customer to leave without getting in touch. You don’t see them leave, so the cost never shows up anywhere.
Each of these is something a customer felt before you read it here.
How to check: the nine signs
- It’s slow on your own phone, away from office wifi.
- It looks like another business’s website, so customers can’t remember which was which.
- The browser tab says “Home”, or only your name.
- No page answers a question customers actually ask.
- You can’t remember the last enquiry it brought.
- Sample content is still live: a test post, a placeholder review, filler text.
- You can’t find it on Google for what you sell, in your area.
- Changing anything is hard, so it’s stuck in the past.
- You hesitate before sharing the link. That instinct is worth listening to.
What to do with your count
One or two, especially speed or titles, are often quick fixes. Four or more usually share one cause underneath, and fixing them one by one costs more over time.
The quick fixes anyone can do
- Remove any sample content (sign 6).
- Give each page a real title, in the words customers search (sign 3).
- Make photos smaller, and remove what the website no longer uses (sign 1).
How we solve it
Free first look: send us the link, and we’ll tell you honestly what a customer sees and what we’d fix first. If it needs more than quick fixes, we write a free scope, work in sprints you pay for only after each demo, and check the new website against all 44 checks, with the results given to you. Six months with us are included, counted from the first sprint, and everything is in your name.