Notes on building websites that work.
Working notes from a senior-led studio — on performance, method, and the difference between a template and a decision.
Website design cost in India (2026): a guide from a studio that publishes its prices
Every cost guide for this question ends with “contact us for a quote.” Ours ends with our actual price list — here is what websites really cost in India, and why.
Website redesign cost in India (2026): the honest numbers
Redesign quotes in India run from ₹5,000 to ₹10 lakh for what sounds like the same job. It isn’t the same job — here is what each band actually buys, and what we charge.
Website maintenance cost in India (2026): what the AMC should actually cover
Maintenance is sold in India as everything from a ₹1,999 monthly plan to a lakh-a-year AMC — and most owners cannot say what they are paying for. Here is what it really involves, and our published number.
Landing page cost in India (2026): the page is the cheapest part of your funnel
Landing pages are advertised in India from ₹999 upward. If you are paying for the clicks that land on one, the price of the page matters far less than what it does with every click you have already bought.
Why is your website slow? (And why a caching plugin won’t save it)
Every guide to this question prescribes the same medicine: a caching plugin, compressed images, better hosting. Sometimes that works. Often the honest answer is one nobody selling plugins will give you.
Your website isn’t generating leads — even after a redesign?
Plenty of businesses redesign a website that produces no enquiries, and get a prettier website that produces no enquiries. Here is why that happens, and what actually changes the number.
Website redesign or rebuild? How to tell which one you need
One of them changes how your site looks. The other changes what it is. Buying the wrong one is how businesses end up redesigning twice in two years — here is the honest way to decide.
WordPress vs custom website: an honest comparison
Most takes on this question are written by someone selling one side of it. Here is the version that admits WordPress is sometimes the right answer — and is precise about when it is not.
Website not showing up on Google: settings problem or construction problem?
Every guide gives you the same checklist — Search Console, sitemap, wait. Sometimes that is the whole answer. But if your site has been live for months and is still invisible, the problem is usually deeper than a setting.
Nine signs your website is hurting your business
A bad website does not just fail to help — it actively costs you customers who would have called. Nine honest checks you can run yourself in ten minutes, no expert required.
Why your competitor ranks higher on Google (an honest teardown method)
The tempting answer is that they know an SEO trick you don’t. The usual truth is less mysterious and more fixable: their website gives Google more to work with than yours does. Here is how to see it for yourself.
Wix or GoDaddy site slow or not ranking? The platform ceiling, explained
Site builders are honestly good at what they promise: a site this week, no developer. The trouble starts when you ask them for what they never promised — speed and rankings against businesses that took the web seriously.
Website builder or hire a developer? The honest decision guide
The DIY builder is nearly free and the developer is not, which makes this question feel financial. It isn’t. It is about what the website is for — and the two answers point in opposite directions.
Traffic but no sales? It’s a trust problem, not a traffic problem
The instinct when a website underperforms is to buy more visitors. But if the people already arriving are leaving without acting, more traffic just scales the leak — the fix is on the page, not in the ad account.
Why 95+ PageSpeed matters for Indian businesses
On a mid-range phone and a patchy mobile connection, speed is not a nicety — it is whether the page loads before your customer gives up.
Templates vs. custom websites: what you actually pay for
A cheap template looks like a bargain until you count what it costs you in speed, trust and being indistinguishable from your competitors.
― New notes as we publish them.
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