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Templates vs custom websites: what you actually pay for

ChoosingFinercraftUpdated 2 min read

“A template costs a fraction of a custom website. I can’t see what the extra money buys.”

The short answer

A template costs less because one design is shared by many businesses. That’s fine when you just need to be online. When your website needs to stand out, be fast and bring enquiries, a website made for your business is the better buy.

Why the prices differ: what a template gives you

A finished look, quickly, for a small price. It’s built to suit many kinds of business, so it carries parts yours may never use, and it may look like other websites in your field.

What it costs you

When customers compare you with others in your field, a shared design makes you harder to remember. And the parts you don’t use still slow down every visit.

Your website should look like your business, not like a preview.

How to check

Open your website and two others from your field on your phone. Could a customer tell them apart with the names covered? Which one opens first?

When it needs more: what a custom website gives you

  • Pages planned around how your customers decide.
  • Only what your website needs, so it stays fast.
  • A design that’s yours, never shared.

How we solve it

Our promise: every website we make is designed for that one business. Never a template, and never the same as anyone else’s. It starts with a free scope, is built in sprints you pay for only after each demo, and passes all 44 checks before launch, with the results given to you. Six months with us are included, counted from the first sprint, and everything is in your name.

Check your website now

Tell us what you need.

We’ll talk it through, then send your scope and price, in writing, free. We reply within one working day.

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