Website design cost in India (2026): a guide from a studio that publishes its prices

Why prices vary so much

Search this question and you’ll find websites offered from a few thousand rupees to several lakh. Those aren’t different prices for the same thing. They’re different things, so it helps to know which one a quote is for.

Three very different things are all sold as “a website”:

• A ready-made design with your details added. Quick to set up. It suits a business that only needs to be found by name. The same design can be used by many other businesses, so it is harder to stand out.
• A website made for one business. Researched, written and designed around your customers and how they search. It suits a business that wants enquiries from people who don’t know it yet. This is what we make.
• A web or mobile app. Bookings, logins, dashboards, or an app for iPhone and Android. It suits a business whose customers or team use it every day. It is a bigger build, planned around how your business works.

So before you compare two numbers, check that they are for the same kind of thing.

What each kind of work involves

Our starting prices: ₹90,000 for a new website, ₹75,000 for a redesign, ₹45,000 for a landing page and ₹2,50,000 for an app. See every price.

What the work looks like, by kind

A new custom website

Most business websites need a handful of kinds of page: a home page, a page for each service, an about page, a contact page, and perhaps a page for each project or product. We count kinds of page, not pages. Twelve service pages that share one layout count once. A home page and a contact page, each with its own layout, count as two.

Before design starts, every page is written and laid out in black and white, and you approve each one. That is where most of the thinking happens: what your customers need to read, in what order, and what you want them to do next.

A redesign and move

A redesign is a new website for a business that already has one. The part owners often miss is the move. Google already knows your old pages. Every old address has to point to its new page, and the words that ranked have to be kept or improved, or you lose what you’ve already earned. The price covers that work, not only the new look.

A landing page for ads

A landing page is one page for one campaign. It says one thing and asks for one action: a call, a WhatsApp message or a form. It is quick to make, but it only pays if the ad and the page match, and if you can see which clicks became enquiries. So we set up the measuring before the ads start.

A custom web or mobile app

An app is built around how your business works: who books, who approves, what your team needs to see, and what happens when something changes. We map that first, then build it in sprints you can see and use. A mobile app is one app for both iPhone and Android, published under accounts in your name.

What moves the price

• How many kinds of page. We count layouts, not pages. Pages that share one layout, like a hundred products, count once.
• What it needs to do. Booking, payments, logins or dashboards take more design and building than ordinary pages.
• Words and photos. We write every page with you. If you have photos, we use them; if you need new ones, that goes into the scope.
• A second language. A page in Hindi, Telugu, Kannada or Bengali, for customers who prefer it, is planned and written like any other page.
• Your other tools. Connecting the website to your booking system, billing software or email adds work for each one.
• Your brand. Using your brand as it is costs nothing extra. Refreshing it, or creating one, is its own line in the scope.

Each of these is listed in your scope with its share of the price, before any work starts. Nothing is added later without your written yes.

What our price covers

We don’t make a website just to hand it over. Every website we make is built for one business, and it is meant to bring that business more of the right people.

• Nothing from a template. Every page is there because your business needs it, and holds only what it needs: nothing extra to slow it down or to confuse Google.
• Perfect at the core. Google is told clearly who you are, what you do, where and for whom, on every page. Before launch it must score 100 on Google’s search test.
• Fast on an ordinary phone. 95 or more on Google’s speed test for phones, measured on the live website, and we aim for 100.
• Designed for the people who use it. Larger text and plain words where the visitors are older, the details people check first placed first, and one clear way to call or enquire. Before launch it must also score 95 or more on Google’s accessibility test.
• A design of its own, drawn from what is true about your business, so it doesn’t look like anyone else’s.
• Improved from real use. After launch, analytics show where visitors come from, what they read and where they leave. We change the website until more of them call or enquire.

Step by step, the price covers:

1. We understand your business. What matters most, which services to lead with, who your customers are and the words they search with, and what Google and the best businesses in your trade expect. This step, and the written scope it ends in, are free.
2. The scope, in writing. Every page, what it says and in what order, every feature, the price, your delivery date, and what we’ll check and improve in the six months.
3. We write and lay out every page. The words, and a simple black-and-white layout of each page. You approve every page before any design starts.
4. We design it, for your business and never from a template, going back and forth with you until you’re happy.
5. We build it, with analytics and Search Console set up, and everything in your name: the domain, hosting, code and every account.
6. We check it and launch. All 44 checks pass before it goes live, and you get the results.
7. We stay and improve it, until six months from the first sprint. Every week we look at your enquiries, errors and uptime; every two weeks, how visitors behave; every month, speed, Search Console and analytics. From that we improve the words, buttons, pages and speed, and review your enquiries with you.
8. Month seven, you choose: Care & growth from ₹8,000 a month, or your own team takes over.

What isn’t in the price

Some costs depend on choices you make later, or are paid to someone else. You see all of them before you decide:

• Your domain and hosting. Billed to you directly by the providers, in your name, on your own card. We never bill you for them or add anything on top.
• New photography, if you need photos you don’t have. It is quoted in your scope, or you can use a photographer of your choice.
• Your ad budget, which you pay to Google or Meta directly.
• New pages, offers or services after launch. Quoted separately, and only done after you agree in writing.
• A logo and brand guide, if you don’t have a brand yet. It comes first, as its own line in the scope.

How you pay

• Nothing to us before the first demo. Understanding your business and the scope are free, and you keep the scope either way. Your domain and hosting are bought before launch, in your name, directly from the providers.
• No advance. The price agreed in the scope is split across sprints. A sprint is a short round of work: two weeks, with one clear goal. Each ends with a demo, on your own phone, and you pay for it only if you’re happy.
• Never more than agreed. Sprints decide when you pay, not how much.
• Stop any time. You pay only for the sprints you approved, and keep everything built so far.

How to check any quote

Ask for the quote in writing, and look for:

• every page listed, and what each one says;
• who writes the words;
• whether Google, analytics and your Business Profile are set up;
• what’s checked before launch, and whether you get the results;
• what happens after launch, and for how long;
• whose name the domain, hosting and accounts are in.

And be careful when you see:

• the domain or hosting registered in the provider’s name, not yours;
• no written list of pages, only “up to 10 pages” or “unlimited pages”;
• the full amount asked for before you have seen any work;
• no access for you to analytics or Search Console;
• nothing said about what happens after launch.

If a quote can’t answer these, you can’t compare it.

What you pay each month after launch

For the first six months, nothing extra to us. Your domain and hosting are billed to you directly by the providers. From month seven, Care & growth is your choice, from ₹8,000 a month, to keep us improving the website. If you have your own team, you can skip it.

The same price wherever you are

Our prices are the same in every city, and for businesses outside India, in rupees. Your scope and price come in writing before anything starts.

For a city, read website design cost in Hyderabad or website design cost in Bangalore, or see how we work with businesses in Hyderabad, Bangalore and Kolkata.

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