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Your website isn’t generating leads, even after a redesign?

ChoosingFinercraftUpdated 2 min read

“We paid for a new design. It looks much better, but the enquiries haven’t changed at all.”

The short answer

Enquiries come from what’s underneath the look: pages that answer what customers came to find, a reason to trust you, speed on a phone, and an easy next step. A redesign that only changes the look leaves those four as they were.

Why it happens: what turns a visitor into an enquiry

  1. The page answers their question, in their words, in its first screen.
  2. Something gives them a reason to trust you: specifics, real work, real details about who you are.
  3. It opens fast on their phone, before their patience runs out.
  4. The next step is one obvious tap: WhatsApp, a call, a short form.

A redesign that keeps the words changes only the colours.

What it costs you

You’ve paid once for a new look, and the website still brings what it brought before. The bigger cost is the customers who visit, don’t find a reason to get in touch, and go elsewhere.

Check your own website

  • Does each important page answer a real customer question, or describe your business like a brochure?
  • Is there anything a careful stranger would count as proof?
  • Does it open quickly on your phone, on mobile data?
  • Is getting in touch one tap away?

The quick fix: you can’t improve what you don’t measure

If you can’t say how many enquiries the website brought last month, start there. Set up tracking on WhatsApp taps and forms first, then change things.

When it needs more

If the pages were never written around your customers’ questions, no new colour scheme will fix that. The words, the order of the pages and the speed need work together.

How we solve it

  • A free scope first. We understand your business and your customers’ questions, then write down every page, what it says, and the price.
  • The words before the look. Every page is written and laid out, and approved by you, before design starts.
  • Sprints paid after each demo, all 44 checks before launch with the results given to you, and tracking set up, so you can see the enquiries.
  • Six months with us, counted from the first sprint, reviewing your enquiries with you, and everything in your name. From month seven, Care & growth is your choice, from ₹8,000 a month.

Check your website now

Tell us what you need.

We’ll talk it through, then send your scope and price, in writing, free. We reply within one working day.

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