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Why is your website slow?

SpeedFinercraftUpdated 2 min read

“My website takes ages to open on my phone. I’ve been told to change the hosting, but I’m not sure that’s it.”

The short answer

Most slow websites are slow because they’re heavy: they make the visitor’s phone download and run much more than the page needs. The basic fixes help, and every website should have them. But when the weight is built in, the lasting fix is to remove it, not to add another layer on top.

Where the weight comes from

Large photos, several font families, scripts for features nobody uses any more, and parts made to suit every possible website. Each one seemed harmless when it was added. Together, every visitor pays for them on an ordinary phone and on mobile data, before your first word appears.

Making a heavy page arrive a little faster doesn’t make it light.

What a slow website costs you

Every extra second is a customer deciding whether to wait. Many don’t, and you never learn they came. The ones who stay start with a little less trust.

Check it yourself in five minutes

Open your website on your own phone, away from office wifi, and count the seconds before you can read it. Your customers already did.

Start with the basics

  • Make photos the right size and a modern format, and load them only when they’re needed.
  • Remove anything the website no longer uses.
  • Turn on caching, and serve files from close to your visitors.

On many websites these steps make a real difference, and on a well-made one they’re all it ever needs.

When the basics aren’t enough

If your website is still slow on an ordinary phone after careful work, the weight is part of how it was built. That’s when making it light, page by page and keeping your design, is the honest fix. Sometimes a rebuild costs less, and we’ll say so.

How we solve it

  • A free check first. We measure your website on an ordinary phone and tell you honestly whether the basics will do, or the weight is built in.
  • Your design stays. We take the weight out page by page, in two-week sprints, and you pay for each one only after you’ve seen its demo.
  • Measured before and after, against the speed checks in our 44, and you get the results.
  • Everything stays in your name. If you’d like us to keep it fast afterwards, Care & growth is from ₹8,000 a month.

Check your website now

Tell us what you need.

We’ll talk it through, then send your scope and price, in writing, free. We reply within one working day.

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