We built our own website the way we’d build yours.
The first website we held to the full process and all 44 checks is this one. No client to hide behind, and no exceptions for being our own.
- Type
- Case study
- Area
- Studio
- Place
- Hyderabad
- Date
- 12 October 2026
Why we did it
Before we ask a business to trust our process and our standard, we owe it a demonstration. So we ran our own website through exactly what a client gets: understanding the business, a written scope, the words and layout of every page, then the design, the build and the checks.
What we set out to do
Follow our own process, step by step. Every page’s words and layout approved before any design started.
Pass all 44 checks, with no waivers. The same standard as a client’s website.
Publish the real numbers. Measured on the live website, and left empty and labelled where something isn’t measured yet.
The decisions
One idea, from India’s doorsteps.
A kolam: a grid of dots and one unbroken line. Here the dots are the 44 checks and the line is a customer’s path from a search to a message.
Drawn, not photographed.
With no client photos to show, we didn’t use stock ones. Every image is drawn.
Type from an Indian type foundry.
Anek, with a Hindi italic for one idea-word in each headline.
Honesty stays on the page.
Real numbers only, and “we’re new” said plainly.
The numbers
Speed score
99/100
Accessibility score
100/100
Main content shown
2.1s
Page weight
366KB
Measured on the live website at launch, with the date.
What it shows
Our process and our standard, followed and measured.
What it doesn’t
Not client results: those join this page as client websites launch.
Tell us what you need.
We’ll talk it through, then send your scope and price, in writing, free. We reply within one working day.
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