We rebuilt our own site to the standard we sell.
The first site we held to our own 44-point standard was this one — hand-coded, template-free, and measured in public. No client to hide behind, no exceptions for being our own project.
Why
Before we ask a business to trust a published performance standard, we owe it a demonstration. A studio that sells speed and honesty on a slow, borrowed template has nothing to stand on. So the first site we held to the standard was our own — no client to point at, no discount for being the customer.
What we set out to prove
One bar, set before a line of code was written — and non-negotiable because we were the client.
The decisions
Every choice carried a reason. If it would look at home on any other studio's site, it was cut.
A studio with no client photos shouldn't fake a visual. The statement serif provides all the warmth honestly, and every word on the page is real.
Signal-orange is an instrument marking, not a mood. It earns attention by being scarce — flood it and it becomes decoration, breaking the anti-template test.
"0 templates" has to be true in our own repository before we can claim it for a client. The build is the proof, not the promise.
We publish the vitals — and where a number isn't measured yet, the field is left empty and labelled, rather than filled with a flattering guess.
The numbers
The vitals plate only ever shows figures actually measured on production — the same numbers this page’s own footer reads.
Measured 24 JUL 2026 — re-measured on every deploy, never counted up on scroll to make it feel like more.
What it shows
This proves method and credibility — not client results.
We're a new studio. What this case study demonstrates is that we hold our own work to the exact bar we sell — hand-coded, template-free, and measured in the open. Named client case studies, with their own published numbers, join this page as those projects ship. Until then, the most honest proof we can offer is the site you're reading.
Start here
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Tell us what you’re building. One studio reads every enquiry and replies with a straight answer — not a sales deck.