A dental and maxillofacial clinic, designed as a concept.
A self-initiated concept for a specialty we hadn’t designed for before, researched and planned the way a real project would be. There’s no client behind it, so nothing identifies a real clinic.
- Type
- Concept
- Area
- Healthcare
- Place
- Hyderabad, anonymised
- Date
- 21 July 2026, updated 12 October 2026
The problem
A patient who needs jaw or face surgery is choosing a surgeon, not only a clinic, and is often anxious. Some are sent by their own dentist; others search on their own. The website has to answer each one’s first question, using only what the Dental Council allows a clinic to say.
What we researched
How patients choose a specialist clinic. Credentials, clear explanations of procedures, and an easy way to ask a question before booking matter more than a list of services.
What a specialist practice needs that a general dentist doesn’t. Patients referred by their dentist need different reassurance from those who found the clinic themselves.
How a concept stays honest. No invented patient photos or reviews, and no real clinic’s name.
What the rules allow a dental website to say. The Dental Council of India’s Code of Ethics (2014) allows a factual clinic website, including treatment facilities and fees. It doesn’t allow claims to be the best or first, claims of superiority over others, or boasting of cases and cures.
The decisions
Credentials first.
A patient’s first question is whether the surgeon is qualified, so the opening answers that.
Two ways in.
One path for referred patients, one for those who found the clinic themselves.
No patient photos or reviews.
Inventing them would turn a concept into fabrication. And a real clinic should be careful too: quoted reviews about outcomes come close to the reports of cases the Dental Council’s code rules out. A factual rating, with a link to read the reviews on Google, says enough.
Fees on the page.
The code allows a clinic to publish its fees, so each treatment page can say what it costs and help patients decide before they call.
Qualifications exactly as registered.
Qualifications as earned, with each doctor’s registration number, and “specialist” only with the recognised specialty qualification.
Anonymised throughout.
Hyderabad is named as the market researched; nothing else identifies a practice.
The page layouts
In black and white, the way every page is approved before design starts.
Numbered marks match the decisions above.
Oral and maxillofacial surgery
The numbers
None. There’s no live website behind a concept, so there’s nothing honest to measure, and the page says so.
What it shows
How we research and plan for a business we haven’t worked with.
What it doesn’t
Not a delivered result.
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