What we look for in a clinic website.
We ran our full audit on six clinic websites, dental, skin and aesthetics, in India and the Gulf, between July and September 2026. No clinic is named; what matters is what we found.
- Type
- Audit
- Area
- Dental, skin and aesthetics
- Place
- India and the Gulf
- Date
- 21 July 2026, updated 12 October 2026
The problem
For most clinics, the website is where a patient checks the doctor before calling, usually on a phone. If it’s slow, hard to call from, or unclear to Google, the patient can simply choose the next clinic in the results.
How we checked
Six clinic websites, dental, skin and aesthetics, four in India and two in the Gulf, reviewed between July and September 2026.
Our full audit: fourteen areas, from speed and accessibility to security, search and the rules a clinic must follow.
Speed with Google’s own test for phones, run several times on each website, with the middle result counted. These are test results, not real visitors’ numbers. Four of the six were measured; the two shorter reviews didn’t include a speed test.
On a phone, by hand: each website opened at phone size, tapping through calling and booking the way a patient would.
What it can’t tell you: six websites is a small sample. These are patterns we kept seeing, not statistics.
What we found
Common patterns, kindly put.
Slow on an ordinary phone.
All four websites we measured took 7 to 42 seconds to show their main image on a phone, against Google’s 2.5 seconds. Oversized photos were part of it every time, and a patient may leave before the page appears.
The fix: Photos sized for phones, and the main image loaded first.
Hard to call or book from a phone.
On five of the six, calling or booking from a phone was broken or awkward, such as a phone number that couldn’t be tapped. That’s the moment a patient is ready to book.
The fix: A number that dials when tapped, and a WhatsApp or booking button on every page, tested on real phones.
Google can’t tell who the clinic is.
None of the six told Google clearly who the clinic and its doctors are, and five had sitemap or page-address errors that keep pages out of search. Both make it harder for Google to show the clinic to patients searching nearby.
The fix: The clinic’s name, address, hours and doctors written into each page for Google, and a sitemap that lists every page.
Trust details missing, leftovers live.
Four didn’t show the doctor’s face or credentials where patients decide, and five still had template, test or draft pages on the live website. Patients choose the doctor first, and leftovers make a website look unfinished.
The fix: Each doctor’s photo, qualifications and registration number beside the booking button, and every unfinished page taken down.
The numbers
Speed score
32–60/100
Main content shown
7–42s
Accessibility score
64–90/100
Page weight
11–78MB
The lowest and highest result across the four websites we measured, with Google’s speed test for phones. Google’s aim for the main content is 2.5 seconds.
What it shows
The checks we’d run on your website.
What it doesn’t
Not a client project, and no clinic is named.
Tell us what you need.
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