The Yellow Labs: a crowded website, made clear.
The Yellow Labs is our sister studio. It builds software for founders. Its website had grown crowded, so we took it through our full process and redesigned and rebuilt every main page. Both pictures are real screenshots: the homepage before the redesign, and the live one.
- Type
- Case study
- Area
- Software studio
- Place
- India, for founders abroad
- Date
- 25 October 2026
- Our part
- Research, words, design and build
The problem
The website had grown one section at a time. Its homepage had eleven sections, and nine of them were built the same way: a small label, a huge heading, a line of text, then cards. Every section heading was the same size, so nothing stood out, and a visitor couldn’t tell what mattered most.
What we set out to do
Say what the studio is, first. Senior developers who build, fix and grow software for founders, with the main service clear but not the whole story.
Make one thing matter at a time. A clear order on every page, so a visitor sees what matters most before anything else.
Keep it fast. At least 95 on Google’s tests for phones, the same as every website we make.
The decisions
Fewer sections, each with one job.
The homepage went from eleven sections to nine, and each one answers a different question.
Two fonts in place of three.
One for reading and one for small labels, with heading sizes that step down in a clear order.
Real details instead of decoration.
An animated code window made way for what a client actually gets: an example audit report, its price and how long it takes.
Light and dark, both checked.
The website follows the visitor’s phone or computer, and every page was checked for contrast in both.
Nothing old left behind.
We removed 31 unused files and 3.4 MB of old images, and cut the shared styles from 22 KB to about 8 KB. Then we compared 25 pages at phone and desktop size, light and dark, to make sure nothing changed by accident.
Faster to show.
About 130 KB of old fonts no longer load on every page, and the visitor-analytics script waits until the page is ready.
The numbers
Speed score
100/100
Accessibility score
100/100
Main content shown
1.2s
Page weight
529KB
theyellowlabs.com’s homepage, the middle of five runs with Google’s speed test for phones. It also scored 100 on Google’s best-practices and search tests in every run. Measured on 25 October 2026.
What it shows
How we find what matters on a website that has grown crowded, and redesign it without losing what worked.
What it doesn’t
Not a client project: The Yellow Labs is our own studio. And no before-and-after speed: the old website wasn’t measured before it was replaced, so we don’t show a number for it.
Tell us what you need.
We’ll talk it through, then send your scope and price, in writing, free. We reply within one working day.
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